A Study Of Cross-Cultural Consumer Values, Needs And Purchase Behavior In China And Malaysia

Bin, Wu (2005) A Study Of Cross-Cultural Consumer Values, Needs And Purchase Behavior In China And Malaysia. Masters thesis, Multimedia University.

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Abstract

The research under consideration will be to examine the relationship of consumer values, needs and purchase behavior in two Asian consumer markets, namely China and Malaysia.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 15 Jul 2010 01:28
Last Modified: 15 Jul 2010 01:28
URI: http://shdl.mmu.edu.my/id/eprint/985

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