A Roller Coaster Ride


Mohd Hanafi @ Omar, Hasni and Jantan, Azman (2021) A Roller Coaster Ride. International Journal of Management, Finance and Accounting, 2 (1). pp. 1-18. ISSN 2735-1009

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Fun Extreme Park is a new theme park in town. After a few years in operation, the park is facing a crisis in declining number of visitors. Revenue is greatly affected as the biggest revenue stream comes from the sales of tickets. A few other challenges have been identified that may further contribute to the decline in the visitors’ numbers. The sales of retail products are not promising and there has been an increasing complaint from customers on the quality of food and services at their restaurants. Despite having ten rides in the park, some of the popular rides are not operable due to maintenance issues. These added to the customers’ complaints further. The case dilemma involves getting the best options in improving the park’s performance by way of getting the best strategies in each of the challenges highlighted. Appendices are attached to provide more information for better understanding of the park’s operation.

Item Type: Article
Uncontrolled Keywords: Operation management, Marketing, Strategic Management, Financial Management, Strategic Planning
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Divisions: Faculty of Management (FOM)
Depositing User: Ms Nurul Iqtiani Ahmad
Date Deposited: 04 May 2021 18:31
Last Modified: 04 May 2021 18:31
URII: http://shdl.mmu.edu.my/id/eprint/8657


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