Co-creation of experience value from the user-generated contents


Lam, JMS and Ling, Suan Choo (2020) Co-creation of experience value from the user-generated contents. In: The Proceedings of Tourism, Hospitality and Events International Conference (THE INC), 10th-11th June 2020, Leeuwarden, The Netherlands, 10.06.2020, NHL Stenden University of Applied Sciences, Leeuwarden, The Netherlands (online conference).

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The two major online marketing sources of destination marketing organizations (DMOs) namely focusing on their official websites and online social media, are no longer considered as the main source of information for potential travelers. Times have changed and potential travelers prefer to get their travel information from other travelers who already have visited the destinations (Lam, Goh, Oh & Andriansyah, 2018). They study other travelers‟ reviews or comments on the travel forums, travel blogs, and independent third-party or social media platforms (Zhang, Gordon, Buhalis & Ding, 2018). Filieri (2015) reported that 80% of online users planned their holiday online, visited more than 20 websites and spent more than two hours researching travel information on online channels in which they have high confidence (Hansen, Arvidsson, Nielsen,Colleoni & Etter, 2011).

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: Co-creation of experience value, travel destination image, user-generated content
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Divisions: Faculty of Business (FOB)
Depositing User: Ms Rosnani Abd Wahab
Date Deposited: 11 Oct 2021 11:02
Last Modified: 11 Oct 2021 11:02


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