Strategic Framework For Customer Relationship Management (CRM) Implementation By Oman Telecommunication Company (OMANTEL)

Ajham Al-Shahri, Amal Ahmed (2005) Strategic Framework For Customer Relationship Management (CRM) Implementation By Oman Telecommunication Company (OMANTEL). Masters thesis, Multimedia University.

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Abstract

The study is inspired by many theoretical viewpoints covering various related topics of CRM strategy. Omantel Group is chosen as a qualitative case and it was chosen as a field study to find out whether Omantel Group is applying any CRM strategy or thinking of that.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 06 Jul 2010 06:30
Last Modified: 06 Jul 2010 06:30
URI: http://shdl.mmu.edu.my/id/eprint/838

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