Investigating the determinants of green restaurant patronage intention


Tan, Booi Chen and Khan @ Thandar Oo, Nasreen and Lau, Teck Chai (2018) Investigating the determinants of green restaurant patronage intention. Social Responsibility Journal, 14 (3). pp. 469-484. ISSN 1747-1117

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This paper aims to investigate the influence of five environment-related factors on green restaurant patronage intention (IN) among restaurant patrons in Malaysiaxd. The unit of analysis was individual restaurant patrons who dined at casual dining restaurants when the survey was conducted. Among the 600 questionnaires distributed, a total of 500 were deemed usable and sufficient for data analysis. Descriptive, reliability, exploratory and confirmatory factor analyses were used to analyze the data.

Item Type: Article
Uncontrolled Keywords: Green marketing
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 24 Nov 2020 16:01
Last Modified: 24 Nov 2020 16:01


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