Destination selection for education tourism


Rahman, Muhammad Sabbir and Osman-Gani, Aahad M. and Raman, Murali (2017) Destination selection for education tourism. Journal of Islamic Marketing, 8 (3). pp. 373-392. ISSN 1759-0833

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The purpose of this research is to empirically examine the critical factors that are influencing international students’ perception in the selection of a destination for education tourism. This research seeks to develop a comprehensive framework embedded with service quality, destination image and spirituality behavior. The data were collected by administering a self-administered questionnaire to a sample of 220 respondents who were studying at the universities in Peninsular Malaysia. The constructs and items used in the questionnaire were adapted from the literature review. This research applied confirmatory factor analysis and structural equation modeling to test the proposed hypotheses.

Item Type: Article
Uncontrolled Keywords: Place marketing, Service quality, Destination image, Education tourism, Perceived spirituality
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Divisions: Faculty of Management (FOM)
Depositing User: Ms Rosnani Abd Wahab
Date Deposited: 25 Oct 2020 16:51
Last Modified: 29 Dec 2020 07:08


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