The Factors That Affect Customer Satisfaction And Customer Loyalty In Online Service Environment

Ging, Yong Chung (2004) The Factors That Affect Customer Satisfaction And Customer Loyalty In Online Service Environment. Masters thesis, Multimedia University.

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Abstract

This research aims is to establish a broad conceptual framework to facilitate development of E-Service Quality in Malaysia.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 29 Jun 2010 03:11
Last Modified: 29 Jun 2010 03:11
URI: http://shdl.mmu.edu.my/id/eprint/701

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