Cultural Values on Consumer Adoption of Near Field Communication - enabled Mobile Payment


Teo, Geok Cheng (2017) Cultural Values on Consumer Adoption of Near Field Communication - enabled Mobile Payment. Masters thesis, Multimedia University.

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NFC-enabled mobile payment is still new and not widely adopted by consumers in Malaysia. Hence, this research purpose is to investigate factors that facilitating consumers’ intention to adopt NFC-enabled mobile payment. The research model used for this research paper is adopted from UTAUT. Variables such as performance expectancy, effort expectancy, social influence and facilitating conditions are used to study consumers’ intention toward the use of NFC-enabled mobile payment. In addition, this research paper also studies the moderating effects of Hofstede’s cultural dimensions which included collectivism and uncertainty avoidance. This study is mainly focused on consumers in Malaysia. Data were collected from 163 respondents by personally administered questionnaires and electronically distributed. Partial Least Square Structural Equation Modelling (PLS-SEM) method was used to analysis the data. Measurement model is first evaluated and then followed by the structural model and hypotheses testing.

Item Type: Thesis (Masters)
Additional Information: Call No.: HF5415.32 .T46 2017
Uncontrolled Keywords: Consumer behavior
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Divisions: Graduate School of Management (GSM)
Depositing User: Ms Nurul Iqtiani Ahmad
Date Deposited: 25 Oct 2017 14:15
Last Modified: 25 Oct 2017 14:15


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