Marketing practices of small and medium enterprises in micro finance industry

Zidan Abdulla, Zidan Alag (2016) Marketing practices of small and medium enterprises in micro finance industry. Masters thesis, Multimedia University.

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Abstract

This work is focused on the marketing practices of small entrepreneurs in Libya, as marketing strategy is one of the main driving forces for the development of entity, due to more effective consumer attraction, services, products, competitive advantage creation etc. The research is interested in the micro financial sector, which primarily operates within business to business market, and is perceived by the scholars as a facilitator of small entrepreneurship development and poverty reduction tool in any given economy. The research tries to identify the main influence of certain factors effecting marketing decisions in the micro financial sectors. More specifically the research though its investigation aims to answer the question of how financial factors, marketing skill factors, technology factors and local culture effect the marketing strategies of small and medium enterprises.

Item Type: Thesis (Masters)
Additional Information: Call No.:HF5415 Z53 2016
Uncontrolled Keywords: Marketing
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Divisions: Faculty of Management (FOM) > MBA Programme
Depositing User: Ms Nurul Iqtiani Ahmad
Date Deposited: 09 Jun 2016 07:06
Last Modified: 09 Jun 2016 07:06
URI: http://shdl.mmu.edu.my/id/eprint/6333

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