Facebook marketing strategy for small business in Malaysia

Othman, Imran Hazimin and Bidin, Azman and Hussain, Hanafizan (2013) Facebook marketing strategy for small business in Malaysia. In: 2013 International Conference on Informatics and Creative Multimedia (ICICM). IEEE, pp. 236-241. ISBN 978-0-7695-5133-3

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Abstract

The purpose of this study is to investigate the effectiveness of adopting a social network service as an electronic marketing tool. Forty four Facebook pages were designed and developed by a group of undergraduates in an E-Marketing class. Scholarly strategic steps were followed in order to achieve the best results. Some of the strategies used in the study produced very good results. The findings from this study indicate that certain approaches can be adopted using a social networking service which would produce significant impact. These approaches could help small business with minimum start up capital to benefit from E-Marketing.

Item Type: Book Section
Additional Information: 2013 International Conference on Informatics and Creative Multimedia (ICICM)
Subjects: H Social Sciences > HF Commerce
H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Divisions: Faculty of Creative Multimedia (FCM)
Depositing User: Ms Nurul Iqtiani Ahmad
Date Deposited: 16 Dec 2014 05:53
Last Modified: 16 Dec 2014 05:53
URI: http://shdl.mmu.edu.my/id/eprint/5835

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