Determinants of higher learning institutions' websites towards student satisfaction

Lee, Kian Guan (2014) Determinants of higher learning institutions' websites towards student satisfaction. Masters thesis, Multimedia University.

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Official URL: http://library.mmu.edu.my/diglib/onlinedb/dig_lib....

Abstract

In this recent years, internet has been a necessities in searching for information. The growth rate of internet adoption in Asian country has been rapidly increasing over the years. This then highlighted the needs for higher learning institution to focus on their website in order to communicate their business to potential customer or student. Together with the booming use of World Wide Web, many institutions website have developed as fast as corporate website to reach their potential audiences and users begun to interact as well as interface with web application. Higher learning institution’s website is essential as it is the primary interface for users to search for information or products the university is offering. The World Wide Web also has brought to the introduction of several powerful search engines such as Google, Yahoo etc. These search engine plays an important role in bringing student to the higher learning institution website. However, in today’s internet world, matter of being the leader of internet competition is the most crucial factor. Higher learning institution can have a website, but if the website is deem unreliable and a waste of time to visit as this will then defeat the purpose of having website that originally aim to provide information. A successful website is the website that make users feel trustworthy, dependable, can be relied on and creates users satisfaction. Poorly designed website create frustration among users and lead them to leave the site as they unable to find information needed. It is importance for higher learning institution website to gain satisfaction from current students or prospective students. Research has shown that when satisfaction is formed, the purchase intention will follow and in some cases, the intention to recommend to others also will take place. This can be one of the most useful marketing channel for institute of higher learning to target their prospective students. Therefore, investigation on factors or variables on higher learning institution website that will bring toward student satisfaction are performed.

Item Type: Thesis (Masters)
Additional Information: Call No.: HF5415.335 L44 2014
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business
H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Divisions: Faculty of Management (FOM) > MBA Programme
Depositing User: Ms Nurul Iqtiani Ahmad
Date Deposited: 17 Apr 2014 07:38
Last Modified: 01 Jul 2015 02:50
URI: http://shdl.mmu.edu.my/id/eprint/5437

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