Factors Affecting Customer Loyalty in Hypermarket Industry

Verdipoor, Mojtaba (2012) Factors Affecting Customer Loyalty in Hypermarket Industry. Masters thesis, Multimedia University.

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Abstract

This research is meant at understanding how customer satisfactions influence loyalty,and to find the relationship between demographic variables with customer satisfaction and loyalty.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Divisions: Faculty of Management (FOM) > MBA Programme
Depositing User: Users 1102 not found.
Date Deposited: 24 Dec 2012 02:27
Last Modified: 24 Dec 2012 02:27
URI: http://shdl.mmu.edu.my/id/eprint/3717

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