The Effect Of Product Purchase Involvement On Brand Loyalty Among Iranian University Students

Rezvani, Nasim Sadat (2012) The Effect Of Product Purchase Involvement On Brand Loyalty Among Iranian University Students. Masters thesis, Multimedia University.

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Abstract

This study examines the determinant of the effect of product purchase involvement on brand loyalty among Iranian university students.Identifying market and customer needs is important in order to preserve and create brand loyalty. Product purchase involvement also is one of the most important concepts in creating brand loyalty

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Divisions: Faculty of Management (FOM) > MBA Programme
Depositing User: Users 1102 not found.
Date Deposited: 21 Dec 2012 01:49
Last Modified: 21 Dec 2012 01:49
URI: http://shdl.mmu.edu.my/id/eprint/3714

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