Passengers' Perceptions Towards Low Cost Carriers In Malaysia

Zahedian, Nima (2012) Passengers' Perceptions Towards Low Cost Carriers In Malaysia. Masters thesis, Multimedia University.

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Abstract

The aim of this study is to investigate the factors that are effective in making positive image for customers such as price,fare,service quality and booking method) and also the the perception of customers. It was found that two of the independent variables have a significant effect on the prediction of customer perception. Improving of safety has the greatest effect,and this is followed by decreasing of fare and price which has a significant effect on customer perception.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Divisions: Faculty of Management (FOM) > MBA Programme
Depositing User: Users 1102 not found.
Date Deposited: 13 Dec 2012 01:22
Last Modified: 13 Dec 2012 01:22
URI: http://shdl.mmu.edu.my/id/eprint/3679

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