Branding Through Eco-Friendly Packaging Design For Farm Supply

Ab Rahman, Rubiayah (2011) Branding Through Eco-Friendly Packaging Design For Farm Supply. Masters thesis, Multimedia University.

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Abstract

The study aims to examine the relationship between the green elements of packaging and eco-friendly packaging design. It was proposed that the green elements of packaging;namely i) maximizing green resources; ii) reduce carbon footprints; iii) capitalizing on eco-elements of materials; iv) expanding eco-efficiency structure and v) authentication of eco-label have influences on eco-friendly packaging design and are thus applicable for the packaging of farm supply and such as poultry feed. This study revealed significant positive relationship between the green elements of packaging and eco-friendly packaging design. This research study was concluded with a number of implications,both managerial and marketing with recommendations on certain areas to be considered for further research.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Divisions: Faculty of Management (FOM) > MBA Programme
Depositing User: Users 1102 not found.
Date Deposited: 19 Nov 2012 00:35
Last Modified: 19 Nov 2012 00:35
URI: http://shdl.mmu.edu.my/id/eprint/3612

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