Determinants of The Adoption of Customer Relationship Management (CRM) in Malaysian Small and Medium-Sized Enterprises (SMEs)

Abedyan, Ehsan (2011) Determinants of The Adoption of Customer Relationship Management (CRM) in Malaysian Small and Medium-Sized Enterprises (SMEs). Masters thesis, Multimedia University.

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Abstract

This study tries to investigate the factors that influence the adoption of CRM among Malaysian SMEs which was noticeably absent in prior studies. The small and medium-sized enterprises (SMEs) will be considered as the focus of the study. The results of this study may be helpful for SME\'s managers,IT consultants,vendors and government agencies in drawing guidelines on how to encourage and motivate widespread adoption of CRM to empower Malaysia\'s SME\'s to compete in the global business environment on par with larger firms.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
H Social Sciences > HF Commerce
Divisions: Faculty of Management (FOM) > MBA Programme
Depositing User: Users 1102 not found.
Date Deposited: 09 Nov 2012 07:32
Last Modified: 12 Nov 2012 05:48
URI: http://shdl.mmu.edu.my/id/eprint/3590

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