The Relationship Between Brand Loyalty And Brand Cultism For Luxury Handbags Among The Millennials In Malaysia

Mohd Radzidin, Amirah (2012) The Relationship Between Brand Loyalty And Brand Cultism For Luxury Handbags Among The Millennials In Malaysia. Masters thesis, Multimedia University.

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Abstract

This study was conducted to discover the relationship between brand loyalty and brand cultism for luxury handbags among Millennial (Generation Y). This paper also discussed on the importance of building a strong brand in the market.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
H Social Sciences > HF Commerce
Divisions: Faculty of Management (FOM) > MBA Programme
Depositing User: Users 1102 not found.
Date Deposited: 09 Nov 2012 06:06
Last Modified: 09 Nov 2012 06:06
URI: http://shdl.mmu.edu.my/id/eprint/3584

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