Augmented Reality And Effective Delivery Of Advertisement Message

Bartaripour, Mohammad Mehdi (2011) Augmented Reality And Effective Delivery Of Advertisement Message. Masters thesis, Multimedia University.

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Abstract

This research tends to focus on one of the technologies called Augmented Reality (AR) to seek its effectiveness through advertisements and if this technology is effective enough to let it deliver the advertising message with it or not. According to the findings of this research,augmented reality is a good tool to be used as an advertisement mean,but the advertiser should know what type of message is being sent and what the objective of the advertisement is.This research shows that AR increases the time audience spend with advertisement.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
H Social Sciences > HF Commerce
Divisions: Faculty of Management (FOM) > MBA Programme
Depositing User: Users 1102 not found.
Date Deposited: 08 Nov 2012 02:53
Last Modified: 08 Nov 2012 02:53
URI: http://shdl.mmu.edu.my/id/eprint/3577

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