Assessing The Success Factors For Enhancing Product Development

Loon, Mooi Phei (2011) Assessing The Success Factors For Enhancing Product Development. Masters thesis, University of Multimedia.

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Abstract

The main purpose of this research study is to examine the relationship between product development enhancement key areas and the success of product development in one of Japanese producers in moulding company industry. The study here addresses the success of product development in the measurement of time to achieve product qualification success in research and development centre.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Divisions: Faculty of Management (FOM) > MBA Programme
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 30 Mar 2012 07:38
Last Modified: 30 Mar 2012 07:38
URI: http://shdl.mmu.edu.my/id/eprint/3435

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