Strategic Analysis Of Airasia Berhad\'s Ability To Sustain Its Competitiveness As A Leading Low Cost Carrier In Asia Pacific

Citation

Poh , Phaik See (2008) Strategic Analysis Of Airasia Berhad\'s Ability To Sustain Its Competitiveness As A Leading Low Cost Carrier In Asia Pacific. PhD thesis, University of Multimedia.

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Abstract

This thesis seeks to answer this question. It is the entire case study of AirAsia incorporating the findings in Part I - industry analysis and its key trends with focus on how low cost carriers, and Part 2 - analysis of the AirAsia\'s corporate structure and developments, to conduct a strategic analysis of AirAsia Berhad\'s ability to sustain its competitiveness as a leading low cost carrier in Asia Pasific.

Item Type: Thesis (PhD)
Subjects: H Social Sciences > HE Transportation and Communications
Divisions: Faculty of Management (FOM) > DBA Programme
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 30 Mar 2012 09:11
Last Modified: 30 Mar 2012 09:11
URII: http://shdl.mmu.edu.my/id/eprint/3430

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