How To Forge Market Channels Belongs To Yorself--A Case Study Of TCL Company Channel Strategic

Citation

Ting, Chen Zhao (2008) How To Forge Market Channels Belongs To Yorself--A Case Study Of TCL Company Channel Strategic. Masters thesis, University of Multimedia.

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Abstract

This paper analyzes the development of marketing net in TCL and its existing problem, and tries to find out the reforming orientation of household appliances Self-running channels.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Divisions: Faculty of Management (FOM) > MBA Programme
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 03 Jan 2012 10:04
Last Modified: 03 Jan 2012 10:04
URII: http://shdl.mmu.edu.my/id/eprint/3310

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