Case Study Of Chinese Haier\'s Development Strategy


Xu, Min (2008) Case Study Of Chinese Haier\'s Development Strategy. Masters thesis, University of Multimedia.

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This project discusses the development strategy of Chinese Haier, including famous brand strategy, diversification strategy, internationalization strategy and globalization brand strategy. In the end, get the reason of the Chinese Haier\'s success. Those can be great helpful to develop the international market for Chinese company, at the same time also can present theory and practice guidance for dealing with the chance and the challenge of the WTO.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28-70 Management. Industrial Management > HD61 Risk in industry. Risk management
Divisions: Faculty of Management (FOM) > MBA Programme
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 10 Nov 2011 01:09
Last Modified: 10 Nov 2011 01:09


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