Identifying Failure Elements of Implementing CRM Systems in Malaysian Enterprises

Mohtasebi, Amirhossein (2009) Identifying Failure Elements of Implementing CRM Systems in Malaysian Enterprises. Masters thesis, Multimedia University.

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Abstract

In this research the author tried to find and rank major obstacles of implementing customer relationship management projects in Malaysian enterprises.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Divisions: Faculty of Management (FOM) > MBA Programme
Depositing User: Users 27 not found.
Date Deposited: 20 Apr 2010 09:59
Last Modified: 20 Apr 2010 09:59
URI: http://shdl.mmu.edu.my/id/eprint/284

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