Gaining Competitive Advantage Through Establishing Offshore Development Centres : A Case Study on Titoonic Asia Sdn. Bhd.

Sheikhalizadeh, Mahdiyeh (2009) Gaining Competitive Advantage Through Establishing Offshore Development Centres : A Case Study on Titoonic Asia Sdn. Bhd. Masters thesis, Multimedia University.

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Abstract

This study analyzes the external and internal environment in which Titoonic Asia is operating. It also proposes some marketimg strategies and recommendations for the management of Titoonic Asia for better selling of their new products and services. Currently, using the usual methods of marketing like advertising are considered costly for the company and part of this study also aims to reduce the costs.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Divisions: Faculty of Management (FOM) > MBA Programme
Depositing User: Users 27 not found.
Date Deposited: 20 Apr 2010 10:00
Last Modified: 20 Apr 2010 10:00
URI: http://shdl.mmu.edu.my/id/eprint/280

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