Dell Inc. : Will The Powerhouse PC Maker Turnaround?

Hong , She San (Agnes) (2007) Dell Inc. : Will The Powerhouse PC Maker Turnaround? Masters thesis, University of Multimedia.

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This project paper focuses on a case study on Dell. Some of the key subjects includes its major achievements in the past and the present; the overview of the industry - socio,economic,, marketing, political, legal and technological factors that encourage and affect growth and development industry which the company belongs. the challenges of competitors and ways to overcome them; secrets of Dell\'s success - customer experience and employee experience; the power of Direct Model, the partnership strategy, outsourcing strategy, and recent challenges of the company and their solutions. Part two, includesa case analysis of Dell Inc.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD2321-4730.9 Industry > HD2340.8-2346.5 Small and medium-sized businesses, artisans, handicrafts, trades
Divisions: Faculty of Management (FOM) > MBA Programme
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 19 Jul 2011 03:34
Last Modified: 19 Jul 2011 03:34

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