Impulse Buying On Green Products An Approach To Enhance Product Competitiveness

Baghebany, Alireza (2010) Impulse Buying On Green Products An Approach To Enhance Product Competitiveness. Masters thesis, University of Multimedia.

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Abstract

This research was planned to understand impulse buying behavior and it\'s dimension in Malaysia society. Since impulse buying has been a large portion of consumers purchasing behavior and has brought a significant source of revenue for sellers, it has been noticed by researchers in concumer behavior. This study also examined on consumer impulse buying for \"green\" products.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Divisions: Faculty of Management (FOM) > MBA Programme
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 19 Jul 2011 06:25
Last Modified: 19 Jul 2011 06:25
URI: http://shdl.mmu.edu.my/id/eprint/1845

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