Citation
Baghebany, Alireza (2010) Impulse Buying On Green Products An Approach To Enhance Product Competitiveness. Masters thesis, University of Multimedia. Full text not available from this repository.
Official URL: http://vlib.mmu.edu.my/diglib/login/dlusr/login.ph...
Abstract
This research was planned to understand impulse buying behavior and it\'s dimension in Malaysia society. Since impulse buying has been a large portion of consumers purchasing behavior and has brought a significant source of revenue for sellers, it has been noticed by researchers in concumer behavior. This study also examined on consumer impulse buying for \"green\" products.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products |
| Divisions: | Faculty of Management (FOM) > MBA Programme |
| Depositing User: | Ms Suzilawati Abu Samah |
| Date Deposited: | 19 Jul 2011 06:25 |
| Last Modified: | 19 Jul 2011 06:25 |
| URII: | http://shdl.mmu.edu.my/id/eprint/1845 |
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