Soaring High Into The Blue Sky-AirAsia, The First Low-Fares, No-Frills Airline In Malaysia

May, Leong Chuay (2003) Soaring High Into The Blue Sky-AirAsia, The First Low-Fares, No-Frills Airline In Malaysia. Masters thesis, University of Multimedia.

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Abstract

This case study will take a closer look at the low-fares, no frills concept and find out how it differs from the conventional full-service carrier. It will further uncover the secret behind AirAsia's success and explore the future strategies for AirAsia to win the competition and achieve competitive advantage.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HE Transportation and Communications
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 06 Apr 2011 08:21
Last Modified: 06 Apr 2011 08:21
URI: http://shdl.mmu.edu.my/id/eprint/1807

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