The Impact Of Advertising Versus Word Of Mouth In Consumer Decision Making Process In Iran

Abdollahi, Bita (2009) The Impact Of Advertising Versus Word Of Mouth In Consumer Decision Making Process In Iran. Masters thesis, Multimedia University.

Full text not available from this repository.
Official URL: http://vlib.mmu.edu.my/diglib/login/dlusr/login.ph...

Abstract

The study was undertaken to evaluate the factors consumer purchasing decision making process in Iran.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28-70 Management. Industrial Management
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 24 Sep 2010 03:01
Last Modified: 24 Sep 2010 03:01
URI: http://shdl.mmu.edu.my/id/eprint/1708

Actions (login required)

View Item View Item