Case Study Shell Malaysia's Service Quality Strategies

R.M Jaganathan, Sangheetha (2009) Case Study Shell Malaysia's Service Quality Strategies. Masters thesis, Multimedia University.

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Abstract

This case study explores the pivotal business dimensions of Shell as an energy company in its exploration, production and trading of energy resources.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD2321-4730.9 Industry > HD2340.8-2346.5 Small and medium-sized businesses, artisans, handicrafts, trades
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 23 Sep 2010 02:15
Last Modified: 23 Sep 2010 02:15
URI: http://shdl.mmu.edu.my/id/eprint/1664

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