A Study Of Brand Loyalty In The Fast Food Industry In Malaysia

Kam Tai, Cindy Cheah (2009) A Study Of Brand Loyalty In The Fast Food Industry In Malaysia. Masters thesis, Multimedia University.

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Abstract

This study aims to provide insight on the fast food brand loyalty, which shed light into the establishment of a successful fast food restaurant in Malaysia by taking into considerations the understanding in the areas of customer satisfaction in the fast food restaurants, the possible loyalty behavioural intentions and further delve into the important elements of brand loyalty.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 23 Sep 2010 02:46
Last Modified: 23 Sep 2010 02:46
URI: http://shdl.mmu.edu.my/id/eprint/1625

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