Customer Satisfaction And Loyalty On Factory Automation Product In Malaysia

Oo, Bryant Yong Siang (2009) Customer Satisfaction And Loyalty On Factory Automation Product In Malaysia. Masters thesis, Multimedia University.

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Abstract

This research aims to assist suppliers involved in the factory automation industry to gain insights into the needs and wants of their customers by accessing the variables in the marketing mix such as Price, Product, Service, Sales force that will affect the loyalty and the satisfaction of the buyers.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 23 Sep 2010 06:40
Last Modified: 23 Sep 2010 06:40
URI: http://shdl.mmu.edu.my/id/eprint/1569

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