An Analysis Of Giant's Competitive Advantage In Singapore

Jesbir Singh, Suneeta Kaur (2009) An Analysis Of Giant's Competitive Advantage In Singapore. Masters thesis, Multimedia University.

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Abstract

The research is motivated by the entry of Giant hypermarket into Singapore Market. The objectives of this study are to analyze the global marketing strategies used by Giant and to determine if Giant is able to adapt and use its core competencies to create competitive advantage in singaporeas it has successfully done in other countries.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 05 Oct 2010 02:49
Last Modified: 05 Oct 2010 02:49
URI: http://shdl.mmu.edu.my/id/eprint/1527

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