Internet As A Medium For Commodity Branding - The Case Of Malaysian Palm Oil

Abdul Rahman, Mohammad Hafezh (2009) Internet As A Medium For Commodity Branding - The Case Of Malaysian Palm Oil. Masters thesis, Multimedia University.

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Abstract

This paper will discuss on various branding efforts and theories, and define them to be the most suitable for commodity branding. From there, a match with the internet technology functionalities will be done to capitalize on this explosive marketing channel in today's world.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD2321-4730.9 Industry > HD2340.8-2346.5 Small and medium-sized businesses, artisans, handicrafts, trades
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 05 Oct 2010 04:55
Last Modified: 05 Oct 2010 04:55
URI: http://shdl.mmu.edu.my/id/eprint/1514

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