User Acceptance Of Online Auction Among Malaysians


Yong, Swee Ling (2008) User Acceptance Of Online Auction Among Malaysians. Masters thesis, Multimedia University.

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Electronic commerce plays an important role in the area of globalization. Although the usage of online auction is become popular, there is still uncertainty to the factors that drive the adoption of online auctions.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 02 Sep 2010 00:54
Last Modified: 02 Sep 2010 00:54


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