An Application Of Integrated Marketing Communications In Wyeth(M) Sdn Bhd

Cheam, Yean Joo (2008) An Application Of Integrated Marketing Communications In Wyeth(M) Sdn Bhd. Masters thesis, Multimedia University.

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Abstract

Integrated marketing communication has been popularly used as a strategic management process to create and manage strong brands effectively. The marketing communication tools and strategies used in Wyeth (M) Sdn Bhd have been broadly researched. This case study is conducted through data and information collected from many sources of evidence.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 02 Sep 2010 06:38
Last Modified: 02 Sep 2010 06:38
URI: http://shdl.mmu.edu.my/id/eprint/1340

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