Citation

Lim, Jin Yee, Agnes and Teoh, Bak Aun and Yasin, Nurul Ibtisyami and Mohd Arzaman, Ameer Farhan and Ooi, Chai Aun and Goh, Kah Mun (2024) Determinants of consumers' intention to purchase and switch to products of bio-waste: Potential support for a closed-loop supply chain. Issues and Perspectives in Business and Social Sciences, 4 (1). pp. 43-53. ISSN 2785-9266

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Abstract

The impact of urbanisation and increasing number of populations have become major factors that lead to negative impact toward the environment. Although waste management has been practiced by most of the marketers, the problem of waste is still not well-managed. Therefore, this study is conducted with the aim to examine the impacts of consumers’ perception towards products of bio-waste and to understand consumers’ purchasing behaviour. The paper adopted multiple regression analysis in investigating consumers’ perception towards bio-waste products and consumers’ purchasing behaviour variables. The self-administered surveys were randomly disseminated to Penang consumers, where 99 responses were collected. The result shows a positive relationship between consumers’ perception towards bio-waste and purchase behaviour variables, which is consistent with the theory of planned behaviour. Thus, this study caters several implications and recommendations to the scholars, industrial practitioners and policymakers regarding consumers’ perception and purchasing behaviour towards bio-waste products.

Item Type:	Article
Uncontrolled Keywords:	Bio-waste products, Consumers’ purchasing behaviour, Supply chain, Penang
Subjects:	H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products T Technology > TD Environmental technology. Sanitary engineering > TD895-899 Industrial and factory sanitation
Divisions:	Others
Depositing User:	Mr. MUHAMMAD AZRUL MOSRI
Date Deposited:	27 Mar 2024 03:47
Last Modified:	27 Mar 2024 03:47
URII:	http://shdl.mmu.edu.my/id/eprint/12221

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