A Comparative Study on the Potentials of Mobile Commerce in Selective Countries in Asia and Europe

Manoharan, Sharmila (2010) A Comparative Study on the Potentials of Mobile Commerce in Selective Countries in Asia and Europe. Masters thesis, Multimedia University.

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Abstract

This research aims to empirically examine the factors that affect the mobile commerce or m-commerce services uptake in Malaysia. There were five factors examined in this study which are perceived usefulness, awareness, perceived ease of use, trust and pre conceived idea.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business > HF5546-5548.6 Office management
Divisions: Faculty of Management (FOM) > MBA Programme
Depositing User: Users 27 not found.
Date Deposited: 28 Jul 2010 10:25
Last Modified: 28 Jul 2010 10:25
URI: http://shdl.mmu.edu.my/id/eprint/1076

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