Citation
Manoharan, Sharmila (2010) A Comparative Study on the Potentials of Mobile Commerce in Selective Countries in Asia and Europe. Masters thesis, Multimedia University. Full text not available from this repository.
Official URL: http://vlib.mmu.edu.my/diglib/login/dlusr/login.ph...
Abstract
This research aims to empirically examine the factors that affect the mobile commerce or m-commerce services uptake in Malaysia. There were five factors examined in this study which are perceived usefulness, awareness, perceived ease of use, trust and pre conceived idea.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | H Social Sciences > HF Commerce > HF5001-6182 Business > HF5546-5548.6 Office management |
| Divisions: | Faculty of Management (FOM) > MBA Programme |
| Depositing User: | Users 27 not found. |
| Date Deposited: | 28 Jul 2010 10:25 |
| Last Modified: | 28 Jul 2010 10:25 |
| URII: | http://shdl.mmu.edu.my/id/eprint/1076 |
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