Items where Subject is "HD59-59.6 Public relations. Industrial publicity"
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- Library of Congress Subject Areas (2)
- H Social Sciences (2)
- HD Industries. Land use. Labor (2)
- HD28-70 Management. Industrial Management (2)
- HD59-59.6 Public relations. Industrial publicity (2)
- HD28-70 Management. Industrial Management (2)
- HD Industries. Land use. Labor (2)
- H Social Sciences (2)
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Number of items at this level: 2.
Article
Chan, Tak Jie and Lee, Jingjing and Ng, Miew Luan and Huam, Hon Tat (2023) Factors Influencing Reputation of a Malaysian Private University from a Strategic Communication Management Perspective. Studies in Media and Communication, 11 (4). pp. 227-238. ISSN 2325-8071
Taher, Surug Saleh and Chan, Tak Jie and Zolkepli, Izzal Asnira and Sharipudin, Mohamad-Noor Salehhuddin (2022) Mediating Role of Parasocial Relationships on Social Media Influencers' Reputation Signals and Purchase Intention of Beauty Products. Romanian Journal of Communication and Public Relations, 24 (3). pp. 45-66. ISSN 1454-8100