Items where Subject is "HD59-59.6 Public relations. Industrial publicity"

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Group by: Creators | Item Type
Number of items at this level: 5.

Article

Chan, Tak Jie and Lee, Jingjing and Ng, Miew Luan and Huam, Hon Tat (2023) Factors Influencing Reputation of a Malaysian Private University from a Strategic Communication Management Perspective. Studies in Media and Communication, 11 (4). pp. 227-238. ISSN 2325-8071

Taher, Surug Saleh and Chan, Tak Jie and Zolkepli, Izzal Asnira and Sharipudin, Mohamad-Noor Salehhuddin (2022) Mediating Role of Parasocial Relationships on Social Media Influencers' Reputation Signals and Purchase Intention of Beauty Products. Romanian Journal of Communication and Public Relations, 24 (3). pp. 45-66. ISSN 1454-8100

Yap, Yee Yann and Tan, Siow Hooi and Chan, Man Seong (2025) E-grocery continuance among older Malaysians: extending the technology acceptance model with psychological and physical health factors. Cogent Business & Management, 12 (1). ISSN 2331-1975

Conference or Workshop Item

Hussain, Hafiz Adnan and Jafar, Uzma and Mansor, Zulkefli and Shukur, Zarina and Ab Aziz, Mohd Juzaiddin and Syaiful, Lusiana (2025) ReliefChain: A Blockchain-Enabled Framework for Transparent and Accountable Flood Relief Donations in Malaysia. In: 2025 International Conference on Electrical Engineering and Informatics (ICEEI), 13-15 November 2025, Kuching, Malaysia.

Thesis

Khalid Butt, Umaima (2025) Relationship between artificial intelligence usage, public relations culture and public relations practice among Malaysian companies: Digital ethics as mediator. Masters thesis, Multimedia University.

This list was generated on Sun Jul 5 12:31:28 2026 +08.