Items where Subject is "HD59-59.6 Public relations. Industrial publicity"
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- HD59-59.6 Public relations. Industrial publicity (3)
- HD28-70 Management. Industrial Management (3)
- HD Industries. Land use. Labor (3)
- H Social Sciences (3)
Article
Chan, Tak Jie and Lee, Jingjing and Ng, Miew Luan and Huam, Hon Tat (2023) Factors Influencing Reputation of a Malaysian Private University from a Strategic Communication Management Perspective. Studies in Media and Communication, 11 (4). pp. 227-238. ISSN 2325-8071
Taher, Surug Saleh and Chan, Tak Jie and Zolkepli, Izzal Asnira and Sharipudin, Mohamad-Noor Salehhuddin (2022) Mediating Role of Parasocial Relationships on Social Media Influencers' Reputation Signals and Purchase Intention of Beauty Products. Romanian Journal of Communication and Public Relations, 24 (3). pp. 45-66. ISSN 1454-8100
Yap, Yee Yann and Tan, Siow Hooi and Chan, Man Seong (2025) E-grocery continuance among older Malaysians: extending the technology acceptance model with psychological and physical health factors. Cogent Business & Management, 12 (1). ISSN 2331-1975