Items where Division is "Faculty of Applied Communication (FAC)" and Year is 2025
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Article
Adamu, Adamu Abbas and Sathappan, Malini and Adeyinka-Ojo, Samuel Folorunso and Sathappan, Ramesh and Ahmad, Gambo Ibrahim and Kalam, Abul (2025) Effectiveness and learning outcomes of hybrid learning in Malaysian undergraduate courses. Asian Education and Development Studies. pp. 1-19. ISSN 2046-3162
Ahmad, Mokhtaruddin and Rosli, Nur Aisyah and Pradana, Mahir and Slyvianita, Anita and Singh, Satnam (2025) The relationship between leadership styles, communication styles and employee work performance in a biogas company: Agile work environment as a mediating factor. SEARCH Journal of Media and Communication Research, 17 (5). pp. 185-202. ISSN 2672-7080
Ahmad Zawawi, Siti Mazmi Niza and Bolong, Jusang and Adzharuddin, Nor Azura and Kuppusamy, Elillarasi (2025) Exploring loneliness and social media addiction: Key drivers of phubbing behaviour. SEARCH Journal of Media and Communication Research, 2025 (SI). pp. 133-148. ISSN 2672-7080
Ahmed, Areej and Haris Fadzilah, Asmaul Husna and Chan, Tak Jie (2025) Impact of Green Media on Purchase Intention: The Moderating Role of Artificial Intelligence in Sustainable Marketing. PaperASIA, 41 (4b). pp. 344-359. ISSN 0218-4540
Ali, Zuraina and Bhar, Sareen Kaur and Abd Majid, Siti Norzaimalina and Masturi, Siti Zaimaliza (2025) Exploring Student Beliefs: Does Interaction with AI Language Tools Correlate with Perceived English Learning Improvements? Education Sciences, 15 (5). p. 522. ISSN 2227-7102
Alimuddin, Nur Azlin and Rao, Levnesh and Mohammad, Muzafidah (2025) Moderating role of privacy concerns on the determinants of mobile tourism adoption among Generation Z. SEARCH Journal of Media and Communication Research, 17 (5). pp. 117-131. ISSN 2672-7080
Balakrishnan, Kavitha and Ahmad, Mokhtarrudin and Adamu, Adamu Abbas and Pramiyanti, Alila (2025) Mediating Role of Personality Traits and Moderating Influence of Gender in the Relationship between Social Media and Life Quality. Studies in Media and Communication, 13 (3). p. 442. ISSN 2325-8071
Balakrishnan, Kavitha and Angusamy, Ajitha and Palraj, Nimithashree and Triasuti, Endah (2025) Influence of social media exposure factors on cultural acculturation: Ethnic identity as a mediator. SEARCH Journal of Media and Communication Research, 17 (5). pp. 165-183. ISSN 2672-7080
Chan, Tak Jie and Chua, Hin Ying and Foo, Sheh Chin and Ng, Miew Luan and Mangsor, Miza Izwanis (2025) Predicting Instagram usage, online incivility, and online political engagement among Malaysian youth: An extension of UTAUT2. Humanities and Social Sciences Letters, 13 (3). pp. 792-807. ISSN 2312-5659
Chan, Tak Jie and Haris Fadzilah, Asmaul Husna and Ramli, Mohd Safwan and Ramdzan Ali, Al Amirul Eimer (2025) Perceived Circular Economy as a Mediator between Green Advertising and Circular Buying Behaviour of Green Products. PaperASIA, 41 (1b). pp. 184-194. ISSN 0218-4540
Chan, Tak Jie and Mahadi, Nurul Aini and Adamu, Adamu Abbas and Ng, Miew Luan and Haris Fadzilah, Asmaul Husna (2025) Integrated Marketing Communication Practices as the Predictors on University Reputation of Malaysian Private Higher Education Institutions. Studies in Media and Communication, 13 (2). p. 269. ISSN 2325-8071
Chan, Tak Jie and Mat Suhairi, Nur Afiqah and Khairul Ezwan, Nur Hazirah Afiqah and Tian, Yang and Tengku Mohd Azzman Shariffadeen, Tengku Siti Aisha and Mohd Tajuddin, Syafiqah (2025) The Moderating Role of Immersion on the Motives of Watching Mukbang and its Consumption: An Extended Uses and Gratifications Approach. SAGE Open, 15 (3). ISSN 2158-2440
Chan, Tak Jie and Md. Jahid, Azham and Kamar, Nur Sakinah and Silvianita, Anita and Ng, Miew Luan and Huam, Hon Tat (2025) Green Social Media Influencers’ Characteristics Affect Sustainable Clothing Purchase Intentions Among Millennials: An Extended Source Credibility Framework. Studies in Media and Communication, 13 (3). p. 299. ISSN 2325-8071
Chan, Tak Jie and Meor Hisham, Wan Sarah Ariessa and Tian, Yang and Chen, Ming Hui (2025) Does Media Appeal Matter? Investigating the Motives for Using Social Media and Its Addiction among Malaysian Youth. Journal of Communication, Language and Culture, 5 (2). pp. 125-137. ISSN 2805-444X
Chan, Tak Jie and Mohamad Roshdi, Mohamad Uzair and Tian, Yang and Hashim, Nor Hazlina and Huam, Hon Tat (2025) Predictors of Social Media Advertisement Appeals and Consumers’ Buying Behavior of a Fast-Food Chain Company. Studies in Media and Communication, 13 (1). p. 441. ISSN 2325-8071
Chan, Tak Jie and Si, Chong En and Azizul Hasni, Intan Nur Elissa and G. Lacap, Jean Paolo and Solyom, Andrea (2025) The Influence of Celebrity Reputation Attributes and Promotional Communication on Consumer Purchase Behaviour in Fashion Industry. Jurnal Komunikasi: Malaysian Journal of Communication, 41 (2). pp. 541-562. ISSN 2289-1528
Chan, Tak Jie and Somasundram, Kirttine and Tian, Yang and Adzharuddin, Nor Azura and Hashim, Nor Hazlina (2025) YouTube advertising appeals on generation Z’s purchase intention of beauty products: a predictive approach. Cogent Arts & Humanities, 12 (1). ISSN 2331-1983
Chang, Chee Heng and Goi, Chai Lee and Zins, Andreas H. and Abbas Adamu, Adamu (2025) Examining the key factors of implementing digital storytelling to increase travel intentions to cultural heritage destinations. Consumer Behavior in Tourism and Hospitality. ISSN 2752-6666
Hamza, Musa N. and Islam, Mohammad Tariqul and Lavadiya, Sunil and ud Din, Iftikhar and Sanches, Bruno and Koziel, Slawomir and Naqvi, Syeda Iffat and Panda, Abinash and Alibakhshikenari, Mohammad and Virdee, Bal and Mariyanayagam, D. and Jayanthi, R. and Fernando, S. and Islam, Md. Shabiul (2025) A 50THz Ultra-Wideband Nano-Photonics Perfect Absorber Biosensor for Label-Free Detection of Circulating Cancer Exosomes: Advancing Early Cancer Diagnostics. IEEE Photonics Journal, 17 (4). pp. 1-16. ISSN 1943-0647
Hasbi, Imanuddin and Ahmad, Mokhtarrudin and Fakhri, Mahendra and Joviano, Ridho and Pradana, Mahir (2025) The Mediating Effect of Green Competencies on Ecological Behavior: Analyzing Functional Elements of Green Advertising. International Journal of Sustainable Development and Planning, 20 (02). pp. 771-779. ISSN 17437601
Kee, Lai Sien and Ahmad, Mokhtarrudin and Ong, Sue Lyn (2025) Determinants of public engagement on government social media in Malaysia. Universidad y Sociedad, 17 (5). pp. 1-12. ISSN 2218-3620
Khalid, Umaima and Ahmad, Mokhtarrudin and Chan, Tak Jie and Pradana, Mahir and Singh, Satnam (2025) Mediating role of Digital Ethics on the impact of Artificial Intelligence Usage and Public Relations Practices: evidence from Malaysia. Frontiers in Artificial Intelligence, 8. ISSN 2624-8212
Liew, Tze Wei and Tan, Su Mae and Pang, Wei Ming and Gan, Chin Lay and Chan, Tak Jie and Ahmad, Faizan (2025) Cringe, lit, or mid: affective and cognitive effects of youth slang in an educational chatbot. Acta Psychologica, 256. p. 105036. ISSN 0001-6918
Liu, Huan Na and Tian, Yang and Chan, Tak Jie and Chen, Ming Hui and Yuan, Dong Fang (2025) Does personal anxiety matter? A study on consumers’ discontinuation intention of using the Alipay e-wallet system. Journal of Science and Technology Policy Management. ISSN 2053-4620
Liu, LingJuan and Balakrishnan, Kavitha and Man, Nurafiq Inani (2025) The influencing factors of international long-term competitiveness of Chinese Kung Fu films. Cogent Arts & Humanities, 12 (1). ISSN 2331-1983
Lu, Xiaoshuang and Balakrishnan, Kavitha and Chan, Tak Jie and Na, Meng (2025) The Role of Real‐Time Engagement in Shaping Social Media Check‐In Behavior: Moderating Effects of Trust and Peer Influence. Brain and Behavior, 15 (9). ISSN 2162-3279
Man, Nurafiq Inani and Mohamad Nawi, Nul Widaya (2025) To empower or not: The 2023 Barbie movie’s impact on feminist perceptions among young women. SEARCH Journal of Media and Communication Research, 17 (5). pp. 101-116. ISSN 2672-7080
Matthes, Jorg and Neureiter, Ariadne and Kirchmair, Thomas and Ahmad, Mokhtarrudin and Binder, Alice and Brandstetter, Christina and Chuenterawong, Ploypin and Jang, Jeong Woo (2025) Does social media use make us more environmentally knowledgeable or more eco-anxious? A multi-country investigation. Online Media and Global Communication, 4 (3). pp. 387-409. ISSN 2749-9049
Mohamad, Bahtiar and Abdul Hamid, Aida Suhana and Adamu, Adamu Abbas and Wolf, Katharina (2025) Managerial roles in internal crisis communication across high-risk industries: toward a comparative framework and measurement tool. Corporate Communications: An International Journal. pp. 1-19. ISSN 1356-3289
Mohamad, Bahtiar and Adamu, Adamu Abbas and Rahayu, Sri and Suciati, Pijar and Mona, Nailul and Raza, Syed Hassan (2025) An exploratory investigation on internal crisis communication across private and public sector employees in Indonesia. Risk Analysis. ISSN 0272-4332
Mohamad Roshdi, Mohamad Uzair and Ong, Sue Lyn and Chan, Tak Jie (2025) “Share or Not”, The Relationship Between User Motivations and Fake News Sharing about Political Issues in Malaysia. Journal of Communication, Language and Culture, 5 (1). pp. 19-36. ISSN 2805-444X
Mohamed Kadri, Nurul Hidayah Hanani and Wan Ahmad Faizal, Wan Nurin Safiyya and Kamarudin, Syafila (2025) To share, or not to share? The effects of parenting communication styles and sharenting on young adults’ mental health. SEARCH Journal of Media and Communication Research, 17 (5). pp. 85-99. ISSN 2672-7080
Morshed, Ahmed Fahim and Goi, Chai Lee and Adamu, Adamu Abbas (2025) Facebook brand page as a relationship management tool. SEARCH Journal of Media and Communication Research, 2025 (SI). pp. 69-84. ISSN 2672-7080
Razak, Muhammad Nur Fitri and Balakrishnan, Kavitha and Bidin, Rosmiza (2025) Emerging Influential Factors in Malaysia’s Halal Industry Development Ecosystem: A Story from Systematic Literature Review and Bibliometric Study. Pertanika Journal of Social Sciences and Humanities, 33 (1). pp. 275-299. ISSN 2231-8534
Tak, Jie Chan and Meor Hisham, Wan Sarah Ariessa and Yang, Tian and Ming, Hui Chen (2025) Does Media Appeal Matter? Investigating the Motives for Using Social Media and Its Addiction among Malaysian Youth. Journal of Communication, Language and Culture, 5 (2). pp. 125-137. ISSN 2805-444X
Tengku Abdul Jalal, Tengku Shahraniza and Ahmad, Mokhtarrudin and Rubiyanti, Nurafni (2025) Synergizing academic achievement with communicative competence and technology adoption. INTERACCIÓN Y PERSPECTIVA, 15 (2). pp. 502-518. ISSN 2244-808x
Tengku Mohd Azzman Shariffadeen, Tengku Siti Aisha and Chan, Tak Jie and Murniadi, Krishnamurti (2025) Antecedents of purchase intention of Korean consumer products: A study of Malaysian K-drama bingewatchers. SEARCH Journal of Media and Communication Research, 17 (5). pp. 17-32. ISSN 2672-7080
Tian, Yang and Chan, Tak Jie and Liew, Tze Wei and Chen, Ming Hui and Liu, Huan Na (2025) Chat, Tap, Scan, Pay, and Repeat: WeChat Pay’s Continuous Usage Intention Through the S‐O‐R Model. Human Behavior and Emerging Technologies, 2025 (1). ISSN 2578-1863
Tian, Yang and Chan, Tak Jie and Liew, Tze Wei and Chen, Ming Hui and Liu, Huan Na (2025) Does personal innovativeness and personal anxiety matter? The predictors of continuance use intention of an e-wallet system. Kybernetes, 54 (11). ISSN 0368-492X
Tian, Yang and Chan, Tak Jie and Liew, Tze Wei and Chen, Ming Hui and Liu, Huan Na (2025) Overwhelmed online: investigating perceived overload effects on social media cognitive fatigue via stressor-strain-outcome model. Library Hi Tech. ISSN 0737-8831
Tian, Yang and Tak, Jie Chan and Syed Zainudin, Sharifah Sofiah and Mohd Jalis, Farhana Muslim (2025) Mediating Effect of Collaborative Learning on Learning Management System Usage and Academic Performance. Journal of Educators Online, 22 (2). ISSN 1547500X
You, Yuanyuan and Balakrishnan, Kavitha and Ong, Sue Lyn (2025) Cultural Communication Strategies and Ethnic Identity in Malaysian Chinese Education: A Historical Analysis from the 1980s to the 1990s. Espacio, Tiempo y Educacion, 12 (2). pp. 28-50. ISSN 2340-7263
You, Yuanyuan and Balakrishnan, Kavitha and Ong, Sue Lyn (2025) Identity Negotiation Mechanism in A Multicultural Field: A Three-Dimensional Framework Analysis Based on the Cultural Practice of Chinese in Malaysia. Scientific Culture, 11 (2). pp. 328-346. ISSN 2408-0071
Book Section
Wan, Puspa Melati and Evelynd, Evelynd and Mangsor, Miza Izwanis (2025) Beyond Divorce: Unraveling the Intersection of Culture, Religion, and Agency in Minang Muslim Women’s Lives. In: Muslim Women's Lived Experiences and Intersectional Identities. Springer Nature, pp. 3-22. ISBN 978-303175729-7, 978-303175728-0
Conference or Workshop Item
Mohamad Ali, Nurulhuda and Goh, Hui Ngo and Lim, Amy Hui Lan and Man, Nurafiq Inani (2025) MPOS: Development of Malay Part-of-Speech Tagger using Embedding Methods and Neural Network Models. In: 2025 6th International Conference on Pattern Recognition and Machine Learning, PRML 2025, 13 June 2025 - 16 June 2025, Chongqing.
Thesis
Kee, Lai Sien (2025) Examining the drivers of government public engagement through social media in Malaysia: Mediating role of gratification. PhD thesis, Multimedia University.
Khalid Butt, Umaima (2025) Relationship between artificial intelligence usage, public relations culture and public relations practice among Malaysian companies: Digital ethics as mediator. Masters thesis, Multimedia University.
Xiao, Lei (2025) Predictors of Intercultural Communication Competence and acculturation: A study on international students in a public university in Sichuan China. Masters thesis, Multimedia University.
