Items where Author is "Yu, Cheng Zhen"
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Yu, Cheng Zhen and Chan, Tak Jie and Zolkepli, Izzal Asnira (2023) Bridging social media content and re-purchasing behavior: The mediation role of interactivity and e-WOM. International Journal of Data and Network Science, 7 (1). pp. 251-264. ISSN 2561-8148, 2561-8156