Main Menu

    Items where Author is "Yu, Cheng Zhen"

    Up a level
    Export as [feed] Atom [feed] RSS 1.0 [feed] RSS 2.0
    Group by: Item Type | No Grouping
    Number of items: 1.

    Yu, Cheng Zhen and Chan, Tak Jie and Zolkepli, Izzal Asnira (2023) Bridging social media content and re-purchasing behavior: The mediation role of interactivity and e-WOM. International Journal of Data and Network Science, 7 (1). pp. 251-264. ISSN 2561-8148, 2561-8156

    This list was generated on Mon Sep 16 19:13:13 2024 +08.

    MMU Institutional Repository is powered by EPrints | Siti Hasmah Digital Library | Multimedia University