Items where Author is "Yousof, Mohammed Fathi"
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Conference or Workshop Item
Yousof, Mohammed Fathi and Koo, Ah Choo and Yusof, Md Hafizuddin (2022) The Role of Trust and Brand Equity on Purchase Intention of Customers of SME Digital Products: The Mediating Effect of Social Media Interactive Engagement. In: Creative Multimedia Postgraduate Research Colloquium, 14 July 2022, Multimedia University, Malaysia.