Items where Author is "Yousof, Mohammed Fathi"
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Yousof, Mohammed Fathi and Koo, Ah Choo and Yusof, Md Hafizuddin (2022) The Role of Trust and Brand Equity on Purchase Intention of Customers of SME Digital Products: The Mediating Effect of Social Media Interactive Engagement. In: Creative Multimedia Postgraduate Research Colloquium, 14 July 2022, Multimedia University, Malaysia.