Items where Author is "Yousaf, Mohammed Fathi"
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Yousaf, Mohammed Fathi and Koo, Ah Choo and Mohd Yusof, Mohd Hafizuddin (2023) Social Media Interactive Advertising and Purchase Intention of the UAE Customers: An Empirical Analysis. Sains Malaysiana, 52 (8). pp. 2237-2250. ISSN 0126-6039