Fong, Stany Wee Lian and Ismail, Hishamuddin and Tan, Pei Kian (2023) Role of Brand Trust in Private Label Adoption Model- an Affective and Trust-based Innovation Characteristic. International Journal of Technology, 14 (5). p. 993. ISSN 2086-9614

Wee, Stany Lian Fong and Ismail, Hishamuddin and Tan, Pei Kian (2023) Extending the Innovation Characteristic Model to Private Label Products: Brand Trust as the New Innovation Characteristic. Jurnal Pengurusan, 67. ISSN E-ISSN: 0127-2713 Print ISSN: 0127-2713

Fong, Stany Wee Lian and Ismail, Hishamuddin and Tan, Pei Kian (2023) Reflective-Formative Hierarchical Component Model for Characteristic-Adoption Model. SAGE Open, 13 (2). ISSN 2158-2440

Soekmawati, Soekmawati and Nathan, Robert Jeyakumar and Tan, Pei Kian and Victor, Vijay (2022) Fitness Trainers’ Physical Attractiveness and Gym Goers’ Exercise Intention. International Journal of Business and Society, 23 (1). pp. 496-517. ISSN 1511-6670

Soekmawati, Soekmawati and Nathan, Robert Jeyakumar and Victor, Vijay and Tan, Pei Kian (2022) Gym-Goers’ Self-Identification with Physically Attractive Fitness Trainers and Intention to Exercise. Behavioral Sciences, 12 (5). p. 158. ISSN 2076-328X

Tan, Pei Kian and Chong, Alvin Ming Song and Fong, Stany Wee Lian (2019) Customer Purchase Intention on Online Grocery Shopping. International Journal of Academic Research in Business and Social Sciences, 8 (12). pp. 1579-1595. ISSN 2222-6990

Yeow, Jian Ai and Cheah, Chew Sze and Tan, Pei Kian and Chow, Mei Min and Tai, Hen Toong (2019) Exploring the Root Causes of Human Error in Small, Medium Enterprise (SMEs) Manufacturing Industries in Malaysia. In: INTERNATIONAL SYMPOSIUM ON APPLIED STRUCTURAL EQUATION MODELING AND METHODOLOGICAL MATTERS SASEM 2019, 23-24 August 2019, Novotel, melaka.

Nathan, Robert Jeyakumar and Ibrahim, Musah and Tan, Pei Kian and Amran, Norhaslinda (2018) Impact of Social Lifestyle towards Organic Food Purchase. In: 31st IBIMA Conference, 25-26 April 2018, Milan, Italy.

Wee, Stany Lian Fong and Tan, Pei Kian and Yeo, Sook Fern and Soh, Long Quan (2018) The impact of online consumer review to online hotel booking intention in Malaysia. International Journal of Supply Chain Management, 7 (2). pp. 140-145. ISSN 2050-7399, 2051-3771

Tan, Pei Kian and Chong, Xin Mi and Choong, Cedric Ee Chun (2016) An Exploratory study on the factors that influence the declination of women entrepreneurship. International Business Management, 10 (18). pp. 4098-4106. ISSN 1993-5250