Article

Sultan Abdullah, Omar Abdulaziz and Mohd Mahdee, Junainah and Mohd Fauzi, Nurazlin (2026) Digital Marketing and Consumer Behaviour in Travel Services: A Conceptual Framework on the Mediating Role of Brand Trust. International Journal of Management Finance and Accounting, 7 (1). p. 312. ISSN 2735-1009

Sultan Abdullah, Omar Abdulaziz and Mohd Mahdee, Junainah and Mohd Fauzi, Nurazlin (2025) The Influence of Service Marketing Mix on Customer Loyalty Towards Travel Agents Post Covid-19 Pandemic. International Journal of Management, Finance and Accounting, 6 (1). pp. 243-276. ISSN 27351009

Thesis

Sultan Abdullah, Omar Abdulaziz (2026) Influence of service marketing mix on customer loyalty towards travel agents in Oman. Masters thesis, Multimedia University.