Sultan Abdullah, Omar Abdulaziz (2026) Influence of service marketing mix on customer loyalty towards travel agents in Oman. Masters thesis, Multimedia University.

Sultan Abdullah, Omar Abdulaziz and Mohd Mahdee, Junainah and Mohd Fauzi, Nurazlin (2026) Digital Marketing and Consumer Behaviour in Travel Services: A Conceptual Framework on the Mediating Role of Brand Trust. International Journal of Management Finance and Accounting, 7 (1). p. 312. ISSN 2735-1009

Sultan Abdullah, Omar Abdulaziz and Mohd Mahdee, Junainah and Mohd Fauzi, Nurazlin (2025) The Influence of Service Marketing Mix on Customer Loyalty Towards Travel Agents Post Covid-19 Pandemic. International Journal of Management, Finance and Accounting, 6 (1). pp. 243-276. ISSN 27351009