Items where Author is "Sultan Abdullah, Omar Abdulaziz"
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Sultan Abdullah, Omar Abdulaziz and Mohd Mahdee, Junainah and Mohd Fauzi, Nurazlin (2026) Digital Marketing and Consumer Behaviour in Travel Services: A Conceptual Framework on the Mediating Role of Brand Trust. International Journal of Management Finance and Accounting, 7 (1). p. 312. ISSN 2735-1009
Sultan Abdullah, Omar Abdulaziz and Mohd Mahdee, Junainah and Mohd Fauzi, Nurazlin (2025) The Influence of Service Marketing Mix on Customer Loyalty Towards Travel Agents Post Covid-19 Pandemic. International Journal of Management, Finance and Accounting, 6 (1). pp. 243-276. ISSN 27351009