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Rauf, Abdul and Anthonysamy, Lilian and Mahmood, Hamid and Hammad, Muhammad and Muhammad, Norhilmi and Ullah, Ihtisham (2026) Crafting experiences or critiques? the role of social servicescape in driving negative e-WOM and continuous purchase intentions through perceived value. SN Business & Economics, 6 (9). ISSN 2662-9399

Rauf, Abdul and Anthonysamy, Lilian and Mahmood, Hamid and Muhammad, Norhilmi and Hammad, Muhammad and Ullah, Ihtisham (2026) Linking innovation with hospital performance: the mediating role of experiential healthcare marketing. Frontiers in Health Services, 6. ISSN 2813-0146

Mohsin, Muhammad and Abdul Rahim, Mohammad Zulkifli and Mahmood, Hamid and Aftab, Muhammad and Rauf, Abdul and Anthonysamy, Lilian (2026) Open innovation in digital entrepreneurial ecosystems: A cognitive–behavioral mechanism linking leadership and SME performance. Journal of Open Innovation: Technology, Market, and Complexity, 12 (3). p. 100825. ISSN 21998531

Mohsin, Muhammad and Abdul Rahim, Mohamad Zulkifli and Aftab, Muhammad and Mahmood, Hamid and Hanif, Muhammad and Rauf, Abdul and Raza, Mohsin (2026) Small and medium-sized performance in public and private sectors: insights from a PRISMA-guided systematic review. Journal of Global Entrepreneurship Research, 16 (1). ISSN 2228-7566

Naseem, Warda and Mahmood, Hamid and Rauf, Abdul and Yuen, Yee Yen (2025) Alleviating workplace stress: the role of servant leadership in preventing productivity decline among Pakistan’s private higher education institutions. Cogent Business & Management, 12 (1). ISSN 2331-1975

Rasool, Kamran and Mahmood, Hamid and Rauf, Abdul and Yen, Yuen Yee (2025) Consumer rights and stealth marketing: A comparative socio-legal exploration across developed and emerging economies. Social Sciences & Humanities Open, 11. p. 101643. ISSN 25902911

Rauf, Abdul and Mahmood, Hamid and Naveed, Rana Tahir and Yuen, Yee Yen (2024) Modeling cynicism and organizational design on job performance: Mediation and moderation mechanism. Heliyon, 10 (11). e32069. ISSN 2405-8440

Rauf, Abdul and Muhammad, Norhilmi and Mahmood, Hamid and Yuen, Yee Yen and Rashid, Muhammad Haroon and Naseem, Warda (2024) Role of servicescape in patients’ clinic care waiting experience: Evidence from developing countries. PLOS ONE, 19 (10). e0311542. ISSN 1932-6203

Rauf, Abdul and Muhammad, Norhilmi and Mahmood, Hamid and Yuen, Yee Yen and Sabir, Irfan (2024) A conceptual framework of service quality on patient’s behavioral assessment: Insight from Pakistan. Journal of Infrastructure, Policy and Development, 8 (8). p. 6428. ISSN 2572-7923

Rauf, Abdul and Muhammad, Norhilmi and Mahmood, Hamid and Yuen, Yee Yen (2024) The influence of healthcare service quality on patients' satisfaction in urban areas: The case of Pakistan. Heliyon, 10 (18). e37506. ISSN 2405-8440