Items where Author is "Othman, Charraz"
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Article
Othman, Charraz and Rahman, Muhammad Sabbir (2014) Investigation of the relationship of brand personality, subjective norm and perceived control on consumers' purchase intention of organic fast food. Modern Applied Science, 8 (3). pp. 92-106. ISSN 1913-1852
Thesis
Othman, Charraz (2014) Impact of brand personality, subjective norm and perceived control towards purchase intention of organic fast food. Masters thesis, Multimedia University.